WaterBear’s Global Roll Out

Project Summary

+ Campaign
+ Video
+ Animation
+ Sound
+ Copy
+ Sourcing influencers


WaterBear launched globally at the end of 2021 into over 100 countries and launched onto Apple TV and Roku.


A global campaign was shared through local influencers in each country to spread the word that WaterBear was now, global. We’d recieved countless messages for WaterBear to be accessed globally and on people’s TV screens, so we wanted to finally be able to say - ‘You asked. We listened.’


To celebrate WaterBear’s 1 year anniversary and to reach maximum impact of our storytelling on a global scale.